What’s Your Return on Author?
This book has exposed the logical lies that hold most people back from being an author. It’s simplified the authoring process. It’s provided a step-by-step plan to create a client-getting book without all the fuss. Plus it’s revealed the many benefits of being an author…
…BUT what’s the REAL return on being an author? Well, here’s a quick look at potential financial returns.
Let’s assume your book could get you 5 ideal clients per year. Ones who are worth $5,000 to your business (their lifetime value). Of course, that’s equal to $25,000—not bad.
Now let’s take into account that a client-getting book has a 10-year shelf life. If you could generate the same amount of business for 10 years, that would be a quarter of a million dollars. All this from just ONE book.
Now let’s step it up a notch…
Instead of 5 ideal clients, what if you were able to get 10 new clients per year? Ones who are worth $10,000 to your business. That’s a cool $100,000. But if you could generate the same amount of business during your book’s 10-year shelf life. That would be a whopping one million dollars!
Now it’s your turn. Take a few minutes to plug in your numbers and forecast your “return on author” (ROA).